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Lajes’ media machine tells your story
Posted 6/14/2012 Updated 6/14/2012
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from Public Affairs
65th Air Base Wing
6/14/2012 - LAJES FIELD, Azores -- Many members at Lajes, especially new arrivals, often wonder where to go whenever they need information about base events or who to contact if you need publicity for an event.
Three organizations here, namely the Public Affairs office, American Forces Network (AFN), and the 65th Force Support Squadron Marketing department, are the focal point for Lajes publicity and coverage of newsworthy events. They work hand-in-hand with a mission to advertise, publicize and inform Lajes members through various mediums.
To ensure that your information is communicated effectively and in a timely manner, you should know a few things about each organization.
For information you'd like to have displayed on Lajes Field's official website, www.lajes.af.mil, or in the "Crossroads Xtra," Lajes' newsletter, contact Public Affairs. Public Affairs documents "hard news", events and human interest or feature stories in order to tell Lajes' story - your story!
Public Affairs is also responsible for photographic and video documentation of all-things-Lajes. The Public Affairs staff is available to document your event and provide a professional visual product. Many of these photos and videos of mission-related activities and other base events are displayed on the 65th Air Base Wing's official Facebook site. Look for the "Lajes Field, Azores" fan page for the latest in social media content.
When it comes to radio coverage on Island 96.1 or 1503 The Bull, American Forces Network Lajes is the place to go. AFN Lajes is responsible for communicating command information, or information that is pertinent to the 65th Air Base Wing's military, family and other audiences.
In addition to radio broadcasts, AFN Lajes produces a number of high-quality, informative and entertaining video pieces. You'll find AFN Lajes videos all over base via the Commander's Access Channel, or CAC, and other television mediums.
AFN Lajes also has a significant social media footprint on Facebook. Look for "AFN Lajes Defense Media Activity" and "Like" their fan page for the latest updates.
The CAC, a 65th Force Support Squadron marketing product, is a prime way to inform the community about events, special functions and public announcements.
The CAC is a great way for Lajes members to advertise their special events because it reaches everyone on base with a TV. It creates buzz because of its interesting content like local videos, movie trailers, Air Force news, AFN news, and over 50 Lajes community announcements in the CAC flyer zone.
The FSS marketing department also has "LAJES NOW," a local TV talk show videoed "Live" at the Café Bean. It is a relaxed, talk show format that is recorded, then broadcast via the CAC.
In addition to the CAC and other FSS print products, Lajes' marketing professionals have gained notoriety by leveraging a streaming video capability via the internet. Recent events, such as the Lajes High School graduation and the 2011 Freedom Fest were big hits with families back in the United States and elsewhere. If your event is a candidate for streaming video, talk with the marketing team at FSS.
In line with PA and AFN, 65th FSS has a well-known Facebook page where you can find plentiful information about upcoming events, tours and base activities.
For more information, you can contact these organizations at:
Public Affairs - (314) 535-6161 or 65abw.pa@lajes.af.mil
AFN Lajes - (314) 535-3497 for TV or radio-specific or lajes.news@lajes.af.mil
Marketing - (314) 535-6324 or cac@lajestv.com
The three units work together in sharing the same goal of highlighting the Lajes mission. A joint account, which serves as a one-stop e-mail inbox for requests to publicize information, is available to send information to all three units. It is lajes.news@lajes.af.mil.
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