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| News > Advertising at Lajes ... easier than you think |
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Advertising at Lajes ... easier than you think
Posted 7/23/2010 Updated 7/23/2010
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by Staff Sgt. Olufemi Owolabi
65th Air Base Wing Public Affairs
7/23/2010 - LAJES FIELD, Azores -- So many members at Lajes, especially the new ones, often wonder where to go whenever they need to advertise an event or their organizational activities.
The great news is that there are various ways to do this while stationed at Lajes Field.
Three main organizations here, namely the Public Affairs office, American Forces Network (AFN), and the 65th Force Support Squadron Marketing department, are the linchpin of Lajes advertisements. They work hand-in-hand with a mission to advertise, publicize and inform Lajes members through various mediums.
These organizations are equipped and responsible to help every eligible member get the word out about their various activities.
Recently, the three units formed an alliance by creating a joint account, which serves as a one-stop e-mail inbox for requests for advertisement.
"The members of PA, AFN and FSS Marketing work with each other almost on a daily basis because we all share the same goal of helping highlight the mission of Lajes," said Capt. Naomi Evangelista, 65th Air Base Wing Public Affairs chief. "We wanted to find a way to ensure information for an event was publicized to its max and creating this joint inbox was the perfect solution."
This joint email address is: lajes.news@lajes.af.mil.
"We really welcome any and all inputs to be sent to this email distro list," Captain Evangelista added. "You never know just how well received your information may turn out to be. Just leave it to us to get the word out!"
To advertise with American Forces Network Lajes, the organization must be an official 65th Air Base Wing organization, or a professional organization registered with the 65th Force Support Squadron.
According to the AFN superintendent, Senior Master Sgt. Sean Cobb, registering with FSS is important because AFN as a medium could not advertise for unit or squadron's booster clubs that are not registered organizations.
"The primary mission of AFN Lajes is to communicate the 65th Air Base Wing's messages - what we call command information," Sergeant Cobb said. "If someone has a message to get out, we can help them figure out the best communication medium, then package the message for delivery that appeals to a variety of audience levels. We are here to enhance the combat readiness, morale and quality of life for Lajes Airman and their families. Contact us and see what we can do for you."
To advertise with AFN, send an email to lajes.news@lajes.af.mil. According to Sergeant Cobb, emails sent to this address will go to both TV and Radio advertising, so members should call 535-3497 for TV or radio-specific questions.
Advertising through AFN Lajes ensures members hit the widest possible audience in the Lajes community.
"Island 96, our radio station, is well listened to, and our live morning and afternoon radio shows cover the drive in and drive home commuters," the AFN superintendent added. "Our video advertising airs on AFN channels and many of these spots are also picked up by the Commander's Access Channel (CAC), so people are viewing them while working out at the fitness center and in their work centers."
Members might be wondering what the CAC does. The CAC, a 65th FSS marketing product, is a prime way to inform the community about events, special functions and public announcements.
"The CAC is a great way for Lajes members to advertise their special events because it reaches everyone on base with a TV," said Paulette Burnard, 65th FSS Marketing director. "It creates buzz because of its interesting content like local videos, movie trailers, NASA programs, Air Force news, AFN news, and over 50 Lajes community announcements in the CAC flyer zone."
After reviewing a recent survey conducted by the Air Force Public Affairs office which indicated that people wanted an even larger variety of videos on the CAC, the 65th FSS plans to support this initiative with a new video program.
In August, the FSS marketing department will launch "LAJES NOW," a local TV talk show videoed "Live" at the Café Bean.
"I want to invite Lajes members to come and chat about their event in this relaxed talk show format," said Jeffery Adams, 65th FSS director. "We will in turn show the video clips on the CAC. LAJES NOW is an example of the Force Support Squadron's continuing effort to help members tell their stories or advertise their events on the CAC. We believe enhancing the Lajes community's direct participation in the CAC contributes greatly to our quality of life, which in turn has a positive impact on the Lajes mission."
For guidelines on how to submit announcements, contact cac@lajestv.com.
"The relationship PA shares with AFN and FSS Marketing is uniquely strong here. We have definitely come to a point where we are working together to achieve a common goal of getting the news out to Team Lajes," Captain Evangelista said.
For more information about telling your story, Lajes, members can email 65abw.pa@lajes.af.mil or call the Public Affairs Office at 535-6161. |
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